Stories worth telling




  • King, Jennifer
  • Capacity Canada


Mot clés

  • communications
  • evaluation
  • stories
  • storytelling

Url accès

Autre titre

A guide to storytelling for non-profits


This guide is for many of the storytellers in your organization: senior leaders, marketing and communications professionals, evaluation and research professionals. It includes seven chapters plus resources throughout, examples from the for-profit and non-profit world, and an upcoming tools supplement to the guide.

In fact, it’s the only way to ensure that great stories come to light. If everyone understands the role of stories in an organization and feels that they are valued for their contribution, then you start to build a storytelling culture that positively feeds and supports program development, continuous improvement, human resources, evaluation, marketing, fundraising– the list goes on (quoted from guide).

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