Five Good Ideas about Fundraising in the Digital World

"Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that”s not a good idea in the age of social media, and why fundraising needs to connect with its roots, before it became a true profession, to flourish in the era of online engagement. Stop hiring major gift officers, and learn what it means to become truly donor-centered. In an era of new knowledge, you can become truly wise about your fundraising by relying more on the accessible data, than on intuition and instinct. Everything old is new again – are you ready?" -- Maytree