Date
2013
Auteur
Sujet
Mot clés
- Research
- Statistics
- Giving
- Motivations
- Demographics
- Canada
Url accès
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Description
"To help provide both strategic and practical guidance for fundraisers, we commissioned this study to look at the philanthropic habits of four generations of Canadians: Generation Y (or Gen Y, born between 1981 and 1995); Generation X (or Gen X, born 1965 – 1980); Baby Boomers (or Boomers, born 1946 – 1964); and Civics (born before 1945). Findings are based on an online survey of Canadian donors, excluding Quebec, conducted May 16-28, 2013."
Éditeur
Blackbaud