Reactivating lapsed donors: how to use loyalty and philanthropic segmentation to optimize donor reactivation

Date

2013

Auteur

  • Becker, Richard

Sujet

Mot clés

  • Fundraising
  • donors
  • motivations

Url accès

Reactivating lapsed donors

Description

Why lapsed donors are an attractive target

Predetermined attributes of active and inactive donors

Reactivation and retention rates

How to optimize a donor reactivation campaign

Loyalty/philanthropy segments for lapsed donors

Key takeaways and recommendations for reactivation campaigns

Éditeur

blackbaud

Série

white papers

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