Donor centered fundraising : how to hold on to your donors and raise much more money

Date

2003

Auteur

  • Burk, Penelope

Sujet

Mot clés

  • donor recognition

Cote

DONOR MOTIVATIONS 658 .15224 B9591 2003

Description

Burk's comprehensive study of donor communication, recognition and donor relations paints a clear picture of the kind of relationship that donors are seeking and defines donor-centered fundraising as the essential methodology for keeping donors long term.

Notes

Members of Imagine Canada can borrow this book.

Éditeur

Cygnus Applied Research