Cause related marketing : know the rule

Date

2012

Auteur

  • Chenier, Yvonne

Mot clés

  • Cause marketing
  • Transparency
  • Ethics

Url accès

http://www.notforprofitcorp.ca/articles/tax-and-corporate-articles/cause-related...

Description

Outlines regulatory definitions and requirements for Canadian charities involved in cause-related marketing. Offers a break down of key areas to consider before engaging in a cause marketing agreement and how to manage fundraising revenue throughout the engagement. 

Éditeur

Drache Aptowitzer LLP