Five best practices for transparent cause marketing

Date

2012

Auteur

  • Schneiderman, Eric T.
  • Attorney General New York State

Sujet

Mot clés

  • Cause marketing
  • Transparency

Url accès

https://www.charitiesnys.com/Five%20Best%20Practices%20for%20Transparent%20Cause...

Description

"New York Attorney General Eric T. Schneiderman has developed these Best Practices to promote transparency in cause marketing and help ensure that consumers are properly informed and that charities receive what they have been promised."