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Report provides information to help:
understand your organization's online giving performance
identify peer organizations and compare your organization's online giving performance to theirs
audit your organization's website for best practices
learn how your organization can use the data...
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Article from Chairtyinfo.ca summarizes: November 2010 data from Stratcom, hjc and Convio and a groundbreaking study exploring the multi-channel preferences and charitable habits of four generations of Canadian donors. This study just scratched the surface of data we...
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The nonprofit foray into integrated, multichannel marketing
How online advertising has evolved over the pas 24 months
In practice: improved results with household-level targeting
Incremental lift in campaign response and donations
Conclusion
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"Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that”s not a good idea in the age of social media, and why fundraising needs to connect...
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"Engagement translates into resources (e.g., donor attention, donor time, and donor money). As such, engaged donors represent a strategic asset for nonprofit organizations. Using long established marketing principles, Ashwin Joshi identified five ways in which your organization can develop a...
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"Thousands of powerful phrases help you write :
letters
proposals
speeches
reports
grant applications
presentations
newsletters
and fundraising packages that really work!" -- from cover
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