What Canadian donors really like about social media

Article from Chairtyinfo.ca summarizes:   November 2010 data from Stratcom, hjc and Convio and a groundbreaking study exploring the multi-channel preferences and charitable habits of four generations of Canadian donors. This study just scratched the surface of data we...

Poursuivre la lecture

Engaging board members in fundraising (special report)

Poursuivre la lecture

The complete guide to planned giving : everything you need to know to compete successfully for major gifts

Poursuivre la lecture

Improving direct marketing response with online advertising

The nonprofit foray into integrated, multichannel marketing How online advertising has evolved over the pas 24 months In practice: improved results with household-level targeting Incremental lift in campaign response and donations Conclusion

Poursuivre la lecture

Improving corporate donations : new strategies for grantmakers and grantseekers

Poursuivre la lecture

Five Good Ideas about Fundraising in the Digital World

"Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that”s not a good idea in the age of social media, and why fundraising needs to connect...

Poursuivre la lecture

Planning successful fund raising programs

Poursuivre la lecture

Engaging Donors

"Engagement translates into resources (e.g., donor attention, donor time, and donor money). As such, engaged donors represent a strategic asset for nonprofit organizations. Using long established marketing principles, Ashwin Joshi identified five ways in which your organization can develop a...

Poursuivre la lecture

Fundraiser's phrase book

"Thousands of powerful phrases help you write :  letters proposals speeches reports grant applications presentations newsletters and fundraising packages that really work!" -- from cover

Poursuivre la lecture

Planning Successful Fund Raising Programs

Poursuivre la lecture