The complete guide to planned giving : everything you need to know to compete successfully for major gifts

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Improving direct marketing response with online advertising

The nonprofit foray into integrated, multichannel marketing How online advertising has evolved over the pas 24 months In practice: improved results with household-level targeting Incremental lift in campaign response and donations Conclusion

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Improving corporate donations : new strategies for grantmakers and grantseekers

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Five Good Ideas about Fundraising in the Digital World

"Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that”s not a good idea in the age of social media, and why fundraising needs to connect...

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Planning successful fund raising programs

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Engaging Donors

"Engagement translates into resources (e.g., donor attention, donor time, and donor money). As such, engaged donors represent a strategic asset for nonprofit organizations. Using long established marketing principles, Ashwin Joshi identified five ways in which your organization can develop a...

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Fundraiser's phrase book

"Thousands of powerful phrases help you write :  letters proposals speeches reports grant applications presentations newsletters and fundraising packages that really work!" -- from cover

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Planning Successful Fund Raising Programs

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Storytelling for grantseekers : a guide to creative nonprofit fundraising

In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story.  Grantwriters often have little or no training in the practical task of...

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Boîte à outils pour la période de production des déclarations de revenus

"Notre objectif est de faciliter votre appel de fin d’année concernant les impôts, afin que vous puissiez vous concentrer sur votre mission. La Boîte à outils pour la période de production des déclarations de revenus contient tout ce dont vous avez besoin, à partir d’idées de formulation des...

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