Date
2012
Auteur
Sujet
Mot clés
- Fundraising
- marketing
- manuals
Url accès
Improving direct marketing response with online advertising
Description
The nonprofit foray into integrated, multichannel marketing
How online advertising has evolved over the pas 24 months
In practice: improved results with household-level targeting
Incremental lift in campaign response and donations
Conclusion
Éditeur
blackbaud
Série
white papers