The 2010 nonprofit fundraising survey: funds raised in 2010 compared with 2009

Key findings

Summary of the study

Changes in total contributions received

Fundraising success linked with effective communication

Changes in 2010 did not meet expectations stated in late 2009

Even while anticipating increases, organizations budgeted conservativley for 2010 fundraising goals

Percentage of contributions form each donor type

Percentage of contributions from each dondor type, by sizr

On average, charities use six fundraising vehicles

Results by type of fundraising vehicle show strngth in online, major gifts, events

Comparison of 2010 results to prior State of Fundraising Survey results

Conditions that affected fundraising

Exploration of relationship between fundraising investment and changes in fundraising

Funding for general operating support

Giving in the last quarter of the year

Anticipated changes for 2011

Challenges ahead

Changes in revenue from government grants

The Nonprofit Research Collaborative

Methodology