What Canadian donors really like about social media

Article from Chairtyinfo.ca summarizes:   November 2010 data from Stratcom, hjc and Convio and a groundbreaking study exploring the multi-channel preferences and charitable habits of four generations of Canadian donors. This study just scratched the surface of data we collected from over 1,500 Canadian donors. Recently we went back into that data and asked a few new questions. Or more accurately, we asked theburning question. Just how do I use social media to engage my donors?