Date
2012
Auteur
Mot clés
- Cause marketing
- Transparency
- Ethics
Url accès
http://www.notforprofitcorp.ca/articles/tax-and-corporate-articles/cause-related…
Description
Outlines regulatory definitions and requirements for Canadian charities involved in cause-related marketing. Offers a break down of key areas to consider before engaging in a cause marketing agreement and how to manage fundraising revenue throughout the engagement.
Éditeur
Drache Aptowitzer LLP