Building media relationships : how to establish, maintain, and develop long-term relationships with the media

Date

2009

Auteur

• Sommers, Susan

Sujet

• Gestion organisationnelle: marketing et communications

Mot clés

• Public relations
• Guidebooks

Cote

MARKETING & COMMUNICATIONS 659 .2 S6976 2009

Notes

2nd ed.

Éditeur

Oxford